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Institute’s purpose and mission

The Institute for Hospitality and Tourism Research was established to connect with industry and enhance our reputation beyond education and skill focused training. Our focus has been to work with industry partners to conduct applied research projects that provide our students with opportunities to learn and grow.

Our mission is to facilitate and conduct research of both scholarly value and significance to the tourism and hospitality field. We will mobilize knowledge to enhance the research reputation and impact of Toronto Metropolitan University, particularly in the tourism and hospitality field.

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Areas of research expertise 

Sustainable Tourism
Strategic Management
Indigenous Tourism
Destination Marketing and Management

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