Attracting Millennials to The Aga Khan Museum

About the Project

Millennials are not traditionally interested in visiting museums. The Aga Khan Museum is North America’s first and only museum dedicated to the arts and cultures of Islamic civilizations, and the Marketing and Communications Department wishes to better understand Millennials to increase engagement and visitation.

The researchers surveyed 204 Millennials from Ryerson University. Survey respondents were asked about their interest in different activities, what museum experiences they have enjoyed in the past, and how they find out information on what to do and where to go for events.

About the Researcher

Yalda Amiri Manesh, Siobhan Upton, Linh Than and Alison Wong were fourth year students at the Ted Rogers School of Hospitality and Tourism Management

Contact Information

Address:
575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3

Institute for Hospitality and Tourism Research, Ryerson University