Consumer Motivations for Shopping at Farmers’ Markets in Ontario
About the Project
The purpose of this research study was to look at consumer preferences and motivations for buying local and organic food at farmers’ markets in Toronto. The objectives of this study were to determine the demographic profiles, primary motivations, potential barriers, benefits, and perceptions of consumers at farmers markets. The researchers collected a total of 350 surveys at the two farmers’ markets, St. Lawrence and Liberty Village during the month of October, 2014.
About the Researcher
Jenny Mach, Minjee Park, Deric Thai and Sally Yu are all students of the Hospitality and Tourism Management Program at Ryerson University. This project was supervised by Professor Rachel Dodds
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