Ethnic Food as a Tourism Driver
About the Project
This research focused on the role of ethnic food as a motivator and determinant of destination choice. Key factors such as satisfaction level, similarities and differences between tourist’s demographics and psychographics and the role of the dining experience were also determined. The study compared Montreal and Toronto Chinatown visitors using a survey.
About the Researcher
Dr. Zhen Lu is an Associate Professor at Ryerson University. His work focuses on e-procurement, strategic and crisis management in the lodging and tourism industry.
575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3