Which keyword and images attract tourists to Toronto?

About the Project

Destinations are highly competitive and must constantly differentiate themselves to stand out to attract tourists. Toronto is not considered one of the top global destinations to visit and may not have clear keywords and images that resonate in the minds of the tourist. Therefore, this research sought to better understand which keywords and images tourists visiting Toronto did identify with in order to assist with future promotional efforts.

About the Researcher

Mariel, Jiyeon, Hyeon and Hu Juan are fourth year students at the Ted Rogers School of Hospitality and Tourism Management. This project was undertaken as part of the students final year project in Data and Research Analysis

Contact Information

Address:
575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3

Institute for Hospitality and Tourism Research, Ryerson University