Willingness to Pay for Sustainable Tourism

About the Project

This research study aimed to determine whether tourists were knowledgeable about sustainable tourism, and to determine if they have paid more for sustainable travel. 350 questionnaires that were collected in Toronto’s tourist attractions in order to gather tourists’ opinions in Fall 2014.

About the Researcher

Hei Kwan, Hao Liu & Hingman Mak are fourth year Ryerson Hospitality and Tourism Management students. This project was their fourth year research study.

Contact Information

Address:
575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3

Institute for Hospitality and Tourism Research, Ryerson University