Grants

Supporting Green Festivals (2014-2016) (Ministry of the Environment and Climate Change, Province of Ontario) (R. Dodds)

Project Overview:

Improving conditions for environmentally sustainable recreation activities is a stated objective of the Lake Simcoe Protection Plan. Policies 7.15 SA and 7.16 SA of the Lake Simcoe Protection Plan identify government and recreation businesses owners as having responsibility for promoting programs and adopting environmentally sustainable recreation best practice.

Festivals of all kinds are important to the Ontario economy in the fact that they attract visitors from across Canada, the United States and internationally. Economically these events bring thousands of visitors who contribute to the local economy and community.

Socially and environmentally, however, these events and festivals can be a burden on local communities if they are not managed with a sustainability mindset. Events and festivals around the world create enormous amounts of waste and other negative impacts.

Project Objective:

The objective of the Project is to encourage festival organizers to adopt best management practices to adaptively manage environmental impacts as well as educate vendors and participants about how they can contribute to environmental sustainability.

Rachel Dodds, Associate Professor has been awarded a grant from the Province of Ontario to undertake the following:

– developing a guide to be disseminated to festival organizers and tourism organizations in the Lake Simcoe watershed as well as more broadly across Ontario. This guide will be online.

– facilitating no less than two pilot projects to field test the guide, in collaboration with the festival organizer, within the Lake Simcoe watershed.

– supporting the pilot projects by working with participating festival organizers to develop a strategy, best practice examples and technical support.

– promoting participation in Project and engaging festival visitors, vendors and organizers in conversation about reducing their environmental footprint.

Accelerating Digital Technology Adoption in Canadian Companies (2015 onward) (SSHRC Partnership Grant (N. Shaw, collaborator)

Purpose:

The Accelerating Digital Technology Adoption in Canadian Companies project aims to better understand obstacles to IT adoption and innovation in Canadian organizations and to develop actionable recommendations on how to mitigate them. The project will focus on accelerating ICT adoption and innovation in Canadian organizations in the Manufacturing, Retail, HealthCare, and Transportation sectors, with a particular focus on Small and Medium-Sized Enterprises.

Assessing Sustainable Recreation Practices in the Lake Simcoe Watershed (2013-2015) - (Ministry of the Environment and Climate Change, Province of Ontario) (R. Dodds)

Project Overview:

For generation’s water and trail related recreation activities have been strong social and economic factors in addition to connecting people to the ecosystems of the Lake Simcoe watershed. Size, location and linkages, like the Trent Severn Waterway, make the Lake Simcoe watershed is a popular recreation and tourism destination for Ontario residents and out of province visitors. The Lake Simcoe watershed is within a one hour’s drive of half the population of Ontario. As the population in Ontario continues to grow; demand for recreational resources in Lake Simcoe watershed are likely to increase. Improving conditions for environmentally sustainable recreation activities is a stated objective of the Lake Simcoe Protection Plan. Policies 7.15 SA and 7.16 SA of the Lake Simcoe Protection Plan identify government and recreation businesses owners as having responsibility for promoting programs and adopting environmentally sustainable recreation best practice.

Project objective:

The objective of this project is to quantify the type of visitation to the Lake Simcoe watershed and the associated spending patterns and tendencies of visitors to search for businesses offering programing or products that contribute towards sustainable changes in the market.

Rachel Dodds, Associate Professor has been awarded a grant from the Province of Ontario in November 2014 to undertake the following:

Review of the literature on fresh water lake based tourism including outdoor recreation

Develop a survey instrument to collect data about visitors to the Watershed for the purpose of supporting analysis of visitation triggers, spending tendencies and interest in sustainable products in the tourism market
Collect 500 surveys
Prepare a comprehensive report that summarizes findings, outines a contextual understanding of visitor responses to questions in the Survey Instrument regarding triggers for visiting the Watershed and visitor spending tendancies and visitor effort to search for sustainable programs or products within the Lake Simcoe watershed.

Determining visitor motivations and economic benefit in the Lake Simcoe Watershed (2014-2015) (Ministry of the Environment and Climate Change, Province of Ontario) (R. Dodds)

Research Purpose:

The purpose of the Project is to undertake research to understand recreational visitation to the Lake Simcoe watershed and the associated spending patterns and tendencies of visitors to search for businesses offering programing or products that contribute towards sustainable changes in the market.

Project Background:

For generations, water and trail related recreation activities have been strong social and economic factors in connecting people to the ecosystems of the Lake Simcoe watershed. Size, location and linkages, like the Trent Severn Waterway, make the Lake Simcoe watershed a popular recreation and tourism destination for Ontario residents and out of province visitors. The Lake Simcoe watershed is within an hour’s drive of half the population of Ontario. As the population in Ontario continues to grow, demand for recreational resources in the Lake Simcoe watershed are likely to increase. Through an adaptive management framework, the Province and other stakeholders are taking action to protect the natural environment within the Lake Simcoe watershed. Improving conditions for environmentally sustainable recreation activities is a stated objective of the Lake Simcoe Protection Plan. Policies 7.15 SA and 7.16 SA, of the Lake Simcoe Protection Plan identify government and recreation businesses owners as having responsibility for promoting programs and adopting environmentally sustainable recreation best practice. Although many positive factors such as income, employment and overall economic development can be gained from recreation and tourism, many destinations have experienced significant resource degradation. There is no longer debate about the need to move towards more environmentally sustainable recreation and tourism in destinations. The Lake Simcoe Protection Plan defines “environmentally sustainable recreation” as meaning an environmentally and socially responsible form of recreation which focuses on the intrinsic attractions of the natural and cultural environment and minimizes the impacts on ecosystems and the human community, while providing economic benefits for all on a sustained rather than short term basis.

Project purpose and outcome:

This Project assesses visitor interest in environmentally sustainable outdoor recreation and tourism programs and products using a research method developed for the Lake Simcoe watershed. The final report is attached here.

May 2015 Simcoe Visitor Report

Hospitality as a Career Choice for New Canadians: An Exploration into Hospitality Students’ Motivations and Expectations (2015-2016) (RBC Immigrant, Diversity and Inclusion Fund) (Z. Lu & T. Griffin)

Canada has long been undergoing demographic shifts as waves of immigrants arrive looking for a fresh start and improved quality of life. A disproportionately high number of new Canadians enter the tourism and hospitality industries as a source of employment. These sectors offer relatively low skilled jobs, an opportunity to improve language skills, and to gain local work experience that can help lead to other career paths. Another factor is the entrepreneurial characteristic often associated with migrants, and the opportunities that hospitality and tourism offer for those wishing to start a new business. The hospitality sector and the migrant workforce therefore have strong interconnections for a variety of reasons, and there is a growing and substantial body of knowledge on the experiences of those who perform low skilled roles, and the needs of business seeking this type of labour. Less is known, however, about immigrants who find themselves in longer term hospitality careers at management level positions. A recent internal report at Ryerson’s Ted Rogers School of Management found that the proportions of non-Canadian students are significantly higher in hospitality and tourism management compared with other Bachelor of Commerce programs (22% compared with 8-14%). Furthermore, non-Canadian students were more likely to struggle in the first two years of the program, but ultimately outperform their Canadian peers in the final two years, suggesting that the most successful graduates academically are often immigrants. Little is known about the experiences and motivations of these students, and this study aims to fill this knowledge gap. There are implications for program development and extra-curricular support, advice and insight for industry on how to engage and retain these high performing students, as well as opportunities for advancing theoretical conceptualization for future and larger studies.

Mobilizing and sharing key success criteria for successful community-based tourism (2015) (Ted Rogers School of Management Grant (R. Dodds)

Purpose:

The purpose of this research aims to mobilize and share knowledge about community-based tourism.

The aim of this project is to determine key criteria for long-term sustainable (economic, environmental and social) success that can be applied globally so as to increase the market share of community-based tourism. The project proposes to complete initial fieldwork to prepare for a larger SSHRC partnership grant.

Investigation into Toronto Residents and their Hosting of Visiting Friends and Relatives (2015-2016) (Ted Rogers School of Management, RBC Immigrant, Diversity and Inclusion Fund) (T. Griffin)

Purpose:

The purpose of this research seeks to survey residents of Toronto about their hosting behaviors and attitudes to help explain and inspire efforts to engage residents, including newcomers, as tourism attractions and influencers of visitor behavior. Funding has been received from the Ted Rogers School of Management ($7,000), the RBC Immigrant, Diversity and Inclusion Fund ($10,000), as well as funding from Tourism Toronto and the City of Toronto (Economic Development and Culture).

Understanding the organization issues related to adoption of responsive website design by Destination Marketing Organizations (2015) (Ted Rogers School of Management Grant (C. Gibbs)

Purpose:

The purpose of this research is to undertake interviews with Destination Marketing Organizations to determine their responsive website design.

Acceptance and Use of Mobile Devices in a Free Choice Context (2012-2014) (SSHRC Insight Grant) (K. Mackay)

Purpose:

This multi-stage mixed-methods research draws case studies from Winnipeg, Toronto, and Edmonton, using interviews, surveys, and focus groups to provide insight into acceptance and use, as well as non-acceptance and non-use, of mobile technology in festival settings.

Guided by the Unified Theory of the Acceptance and Use of Technology the six research questions are:

1) How do festival attendees currently use mobile devices at festivals and in what ways don’t festival attendees use mobile devices?

2) Why do festival attendees use/not use mobile devices at festivals?

3) What aspects of festival context impact festival patrons’ mobile device use/non-use?

4) Which UTAUT factors predict patrons’ mobile device acceptance/non-acceptance at a festival?

5) How is mobile device use/non-use at a festival related to the visitor experience? and,

6) What outcomes do attendees experience from using/not using mobile technology?

field of Sunflowers

Contact Information

Address:
575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3

Institute for Hospitality and Tourism Research, Ryerson University