Consumer Choice and Farmers Markets

About the Project

The researchers compared two farmers markets in Toronto surveying 300 participants during the fall of 2011. The purpose of this study was to determine consumer motivations, benefits, and perceptions of farmers’ markets.

About the Researcher

Rachel Dodds is a Professor at the Ted Rogers School of Management and her work focuses on sustainable tourism, CSR, islands and tourism policy.

Contact Information

575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3