Consumer Motivations for Shopping at Farmers’ Markets in Ontario

About the Project

The purpose of this research study was to look at consumer preferences and motivations for buying local and organic food at farmers’ markets in Toronto. The objectives of this study were to determine the demographic profiles, primary motivations, potential barriers, benefits, and perceptions of consumers at farmers markets. The researchers collected a total of 350 surveys at the two farmers’ markets, St. Lawrence and Liberty Village during the month of October, 2014.

About the Researcher

Jenny Mach, Minjee Park, Deric Thai and Sally Yu are all students of the Hospitality and Tourism Management Program at Ryerson University. This project was supervised by Professor Rachel Dodds

Contact Information

575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3