Green Marketing a Benefit for Hotels

About the Project

Undertaking surveys of North American hotels, the researchers sought to determine whether hotels benefited from undertaking environmental practices and if integrating these practices into their marketing strategy provided any benefits. Data was collected through 2,248 structured quantitative surveys in June 2015. Responses from 276 hotels (12% response rate) were obtained.

About the Researcher

Rachel Dodds, Ph.D., is Professor and Director of the Research Institute at The Ted Rogers School of Hospitality and Tourism Management at Ryerson.

Contact Information

575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3