Guest Acceptance of Smartphone Apps
About the Project
The researcher used a questionnaire from a panel of 597 US consumers (60% response rate) to determine the factors that influence guest acceptance of a mobile wallet. The well-established Technology Adoption Model was used as well as constructs of Trust and Word of Mouth in order to apply it to the adoption of smartphone apps. Questions explored cultural dimensions and social axioms so that in future research acceptance of smartphone apps can be compared across different countries.
About the Researcher
Norman Shaw is an Assistant Professor at the Ted Rogers School of Management and his work focuses on consumer adoption of smartphone apps.
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