Researcher in Profile: Juleigh Giberson

Why did you choose tourism and hospitality and why TRSM? I’ve always had the travel bug – the opportunity to get a Bachelor of Commerce (Honours) degree but specialize in tourism and hospitality is amazing. Ted Rogers School of Management (TRSM) offers so many opportunities for students to participate, get involved and learn about the industry. It was a no brainer!

How did you become a student researcher at HTMResearch? I saw the opportunity to become an HTM RA in a student email. I sent in an application, interviewed and got the job! That was over a year ago, and I’ve been working as an RA ever since on varying projects.

What studies have you worked on and what are you researching right now? My primary work involves the use of Virtual Reality and impacts on destination marketing. Alongside Dr. Tom Griffin, I’ve been able to contribute to a quantitative study comparing VR to other modes of advertising in regards to influencing destination image and consumer decision making. This summer we are working on a qualitative study employing a focus group methodology – we are interested in studying how millennials may use VR in a more natural context, with an emphasis on how they may use travel content. I recently received 2nd Runner Up for Best Undergraduate Paper at the Global Tourism & Hospitality Conference in Hong Kong for my own study on Gen Y, VR and Tourism. Tom Griffin and I were also given the opportunity to present as a Best Paper Finalist at the 2017 TTRA in Quebec City for the study on VR and implications for destination marketing.

 

What do you enjoy most about conducting research? There are many things I love about being an RA. The mentorship from faculty has been amazing. I enjoy the opportunity to learn from such brilliant minds. I also appreciate being able to see a study through from conception to execution. The entire experience has been really valuable.

What does the Institute of Hospitality and Tourism Research mean to you? It’s like my second home! It’s a place to collaborate, share knowledge and generate ideas that can make a contribution to the industry that I’m passionate about

If you could give one piece of advice to students who are interested in conducting research at HTMResearch, what would it be? You should do it! It’s a great learning opportunity and it looks awesome on a resume.

What are your major interests outside of HTMResearch? I love running – it’s a great way to explore this awesome city. I also love travelling, technology and motorcycles!

Contact Information

Address:
575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3

Researcher in Profile: Juleigh Giberson

Why did you choose tourism and hospitality and why TRSM?
I have a passion for people, and what better way to explore that passion than through a hospitalityprogram! TRSM offers so many opportunities for students to participate, get involved and learn about the industry. It was a no brainer!

How did you become a student researcher at HTMResearch?
I saw the opportunity to become an HTM RA in a student email. I sent in an application, interviewed and got the job!

What studies have you worked on and what are you researching right now?

My primary work involves the use of Virtual Reality and impacts on destination marketing. Alongside Tom Griffin, I’ve executed my first research study and submitted my first abstract to the 2017 Travel and Tourism Research Association Conference. I look forward to exploring this technology and its applications for tourism more over the next semester.

What do you enjoy most about conducting research?

There are many things I love about being an RA. The mentorship from faculty has been amazing. I enjoy the opportunity to learn from such brilliant minds. I also appreciate being able to see a study through from conception to execution. The entire experience has been really valuable.

What does the Institute of Hospitality and Tourism Research mean to you?
It’s like my second home! It’s a place to collaborate, share knowledge and generate ideas that can make a contribution to the industry that I’m passionate about.

If you could give one piece of advice to students who are interested in conducting research at HTMResearch, what would it be?
You should do it! It’s a great learning opportunity and it looks awesome on a resume.

What are your major interests outside of HTMResearch?
I love running – it’s a great way to explore this awesome city. I also love travelling, technology and motorcycles

Contact Information

Address:
575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3