Local vs. Visitor Motivations at Farmers Markets

About the Project

This research aimed to examine the customer motivations of farmer’s market patrons while also examining the differences in patrons between residents and visitors. Examining two markets in Toronto – St Lawrence Market and Liberty Village market 322 useable surveys were analyzed through SPSS. Questions were broken down into four: perceptions, motivations, benefits, and demographics (including age, gender, ethnicity, etc.).

About the Researcher

Rachel Dodds is a Professor at the Ted Rogers School of Hospitality and Tourism Management . Mark Holmes is a Professor at George Brown College.

Contact Information

575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3