The emerging trend of hotel total revenue management

About the Project

This study investigates the practices of hotel revenue management and discusses several future trends of total revenue management. In-depth interviews were conducted with 12 revenue professionals. Current issues and challenges in hotel revenue management are discussed and recommendations are offered.

About the Researcher

Chuyi Zheng is a former MBA student at the Ted Rogers School of Hospitality and Tourism Management. She co-authored this article with Dr. G. Forgacs, a Professor at Ryerson.

Contact Information

575 Bay Street (entrance at 55 Dundas Street West)
Room: TRS 3-175, 9th floor Toronto, Ontario, Canada M5G 2C3

Mailing Address:
350 Victoria Street, Toronto, Ontario, Canada M5B 2K3