The emerging trend of hotel total revenue management
About the Project
This study investigates the practices of hotel revenue management and discusses several future trends of total revenue management. In-depth interviews were conducted with 12 revenue professionals. Current issues and challenges in hotel revenue management are discussed and recommendations are offered.
About the Researcher
Chuyi Zheng is a former MBA student at the Ted Rogers School of Hospitality and Tourism Management. She co-authored this article with Dr. G. Forgacs, a Professor at Ryerson.
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