Understanding Sustainable Recreation and Tourism in the Lake Simcoe Watershed
About the Project
RThe purpose of this research was to outline the current level of environmentally sustainable recreation and tourism activities and practices currently being undertaken in the Lake Simcoe Watershed. The researcher first undertook a web content analysis with 100 businesses within the region to determine sustainability practices. Then an online survey of 428 businesses and organizations (25% response rate) was collected to determine opportunities as well as barriers to sustainable recreation and general sustainability measures within the region. Finally 43 face-to-face interviews with 39 companies in the region were carried to further determine issues, opportunities and barriers to sustainability within the region.
About the Researcher
Rachel Dodds is an Associate Professor at the Ted Rogers School of Management and her work focuses on sustainable tourism, CSR, islands and tourism policy.
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